Affora Ad Formats: Push, Native, Pop-Under & More
Back Offer
The user lands on a jump page or landing page, and the moment they press Back in the browser, the page reloads into your offer instead of returning them to the previous site. The trigger fires on every Back press, so a single visitor can surface the offer more than once.
Second Offer
The user reaches the jump page through a quiz, then taps Continue to proceed to the landing page. Your offer opens in a second tab alongside it.
Web Push
The user subscribes to push notifications, after which messages are delivered to their device even when they are not browsing. Available on Android only.
In-Page Push
A native push message renders directly inside the page, with no subscription step required. Unlike web push, it runs on any device and OS, iOS included.
PWA(Progressive Web Application)
A Progressive Web App is a web application that can be installed on the device straight from the browser. It is added to the user’s launcher and runs like any other app installed.
Native
A contextually matched unit overlays the page, sliding in from the edge. The transition is smooth, the unit sits within the layout, and it is dismissed with a single tap.
Banner
Classic display banners in standard sizes: 300×100, 300×250, and others.
Interstitial
A pop-up carrying a 300×250 banner, triggered when a tab loses focus — on desktop, by clicking outside the browser window. It can fire on any page of the jump, and the offer opens in a background tab.
Pop-Under
A new tab opens behind the window the user is working in. This traffic type directs the user straight to the landing page with the offer.
An email is sent to the end user containing a call to action — the advertiser’s link — that directs them to the advertiser’s landing page or sign-up form. Two options are available: email traffic with passing and without passing.
Tab
A text icon carrying a specific call to action, styled to look like a menu element.
Retargeting
Re-engaging users who have previously interacted with the product or an advertising offer. The audience is pre-qualified, so intent is higher from the first impression.
Logins
Traffic captured at the moment the user signs in to the product — an active, identified session rather than a cold visit.
ChatClicks
Clicks generated from elements within a chat interface: messages, recommendations, calls to action, or other interactive components.
Re-Entry
Traffic from users who return to the website in a new session. The offer is delivered on re-entry, giving the campaign another opportunity to capture attention and convert.
Non-Target
Traffic from visitors who fall outside the campaign’s targeting criteria. Instead of being dropped, they are redirected to the closest matching alternative offer.
Last Clicks
The offer is delivered at the final stage of the browsing session, as the user is about to move on — the last touchpoint before exit.